Making acustomized business App is a challenging project: it is a journey to be undertaken together with the client, with specific skills, experience and precision.
The road to building a customized App consists of 5 steps, the first being ANALYSIS.
The analysis stage is indispensable for us, a stage of careful study and planning of every detail.
Providing for your project this kind of study means setting yourself the goal of obtaining a high-standard digital solution that is precisely implemented and competitive from the start.
Behind every great project there is always an important strategy...don't you think?
That is exactly what we do at this stage, planning a winning strategy.
In Mavigex, the analysis phase is carried out by an important professional figure: the UX Designer, a professional who is in charge of designing apositive and optimizeduser experience of a digital solution.
Here are what questions we ask ourselves as we approach big projects, such as your business app.
How do your competitors behave?
We want to competitively position your App in your target market.
This is precisely why we observe how companies similar to yours perform by benchmarking. We want to make a service appropriate to the business you are in by positioning yourself competitively in the market you want to reach!
Let's take an example. Are you a company in the logistics industry? Do companies in your industry optimize deliveries and use a business App that geographically locates goods? We can leverage smartphone capabilities to track your commercial vehicles and integrate the App with location services.
What are your goals?
The business goals you want to achieve with your App also become ours.
In the analysis phase we outline together with you the requirements that the App should offer, starting precisely from your goals, from what you expect from the App. We will decide together on the functionality, listen to your ideas carefully, assisting you step by step and constantly collecting your feedback.
Let's take an example. Would you like to facilitate communication among all staff? Would you like to make it so that they can share documents more easily, quickly and even remotely? We can design an App optimizing this very aspect, so that you can keep the entire production chain in touch and thus achieve your goal.
What does the end user need?
The needs of the end user, the end user of the App, are central to us.
We put the user at the center with a User Centered approach. He will be the direct user of the App and it is for him that we must design it, involving him directly.
This is precisely why we make a precise study of the profiles of future users of the App. Starting from the user profiles we design the scenarios in which the user will be led to use the App.
To give you an example, the end user might be a salesperson, who at each stage of the sales process needs to share documentation collected at each appointment with the business network. Building on this need, we will provide ad-hoc functionality outlined on the user.
What content do we have?
We collect what is needed to give the user the information they need.
Takinginventory of the contents is important to have an accurate overview of all the elements that will be needed for theinterface.
Designing an improved App requires careful planning of the content to be used and evaluating the use of the content you already have.
We'll give you an example, do you already have a website? To proceed with consistency, we make your existing content uniform with that of your App by adding, implementing or planning new content.
What is the most innovative technology to use?
We evaluate potential innovations on existing technologies with the goal of using the latest technologies.
We analyze the technologies used by your company and starting from those, we evaluate improvements or innovations. Making a custom App means not only functionality, but also ad-hoc technologies to achieve your goal of getting an innovative App for your company.
For example , do you already have an enterprise CRM? We will consider building an App that integrates seamlessly with your existing CRM and business systems. We will make technology choices that can achieve high standards, and in the development phase we will build the application with state-of-the-art programming languages so that it always guarantees excellent performance.
These are the 5 basic questions that it is important to ask in the analysis phase. At this point we are ready for the next step, design!
During this careful analysis and planning phase, we make your business goals our own, to implement a digital solution that enables you to achieve them