Businesses are going through a period of digital transformation involving multiple new professionals. This is precisely why we are hearing more and more about digital jobs, the new professions useful for implementing digital solutions. (Assintel report, 2018).
Among the professionals in the digital world are the User Experience and User Interface Designer, UX and UI Designer for short. These designers are concerned with optimizing user experience by bridging the gap between the user's needs and the client's goals.
Within Mavigex 's team of digital insiders is just this kind of professional who, in our case, is involved in every aspect of interface design, both UX and UI side. And it is with her that we will converse in this article. Who better to answer our curiosities than a professional in the digital world?
Let's get started!
What does a UX/UI designer deal with?
Dealing with UX means understanding and interpreting the goals of the client who needs a website or app and reconciling them with the needs of the users who are going to use the digital solution. Dealing withUI Design means bringing to life thegraphical user interface of a digital solution by designing sketches, layouts, and prototypes.
What features should a well-designed digital solution have?
A solution on which a UX study has been done can be recognized because even the most complex operations are perceived as simple by the user performing them. The designers' goal is to design content and functionality so that the user finds what he or she is looking for intuitively. The focal point is the user, their habits, their needs.
How to delineate users' needs?
One of the steps is to create user personas.
User personas are sketches of real users of the digital solution being designed. Personas are based on real data, obtained by engaging and interviewing potential users, as well as analyzing marketing data provided by client companies.
Why are user personas important?
They are important to realize a personalized solution outlined on real needs and requirements, avoiding preconceived notions or mental models. Through personas we can delineate people's characteristics, such as strengths, abilities, and critical issues, so that we can respond with specific features to their needs. With this kind of analysis we get an in-depth picture of future service users.
What skills are needed?
The UX/UI Designer is a cross-disciplinary figure with skills ranging from communications tocomputer science to psychology to marketing. He or she uses the basics of visual perception and cognitive psychology to understand the ways the brain interprets what it sees. A plus is knowledge of web design to transform graphic design into a working interface.
How to keep up to date in the UX/UI Design field?
Attending conferences and summits that are organized each year is a great way to get up to speed and engage with other designers. Such as the Web Marketing Festival, World Usability Day, and Architecta summits. Industry blogs and resources that allow you to get informed on a daily basis, e.g., Grafigata, UX Magazine , and Usability geek, are also essential. Keeping up-to-date is essential to be competitive in an industry that is evolving rapidly along with technology.